Headspace Marketing is a strategic consulting firm committed to building great brands in Québec.

We work closely with clients to address the unique challenges and opportunities they face in the Québec market. Our deep knowledge of the Québec consumer combined with our brand-building expertise provides our clients with a true competitive advantage in a market that's, at times, misunderstood and often underexploited.

Need help with brand building?   Contact Éric Blais  
Need help with French adaptation?   Contact Marie-Pier Picard  
top of page


Since our inception in 2004, clients have trusted us to help them build some of Canada's most respected brands in Québec. Here are a few of those brands and some of the work we created or adapted for them.

top of page


Knowing when to adopt, adapt or create for Québec.

Successful brands in Québec have either adapted to the market
differences or capitalized on market similarities with the rest of Canada. Whether marketers choose to adopt or adapt a national approach or pursue a separate strategy for Québec, they must be sensitive to the unique socio-cultural characteristics of the market.

top of page
top of page

In the news

eMarketer - The Digital Distinctions that Set Québec Apart - May 2017

Canadian Grocer - Canadian Grocer - The Provigo son returns - September 29, 2016

Canadian Grocer - Loblaws banner to disappear from Québec - October 22, 2015

Retail Insider - The Upside of Politeness in Québec - June 23, 2015

Marketing Magazine - Renewed Focus on Québec Begs the Same Old Questions - February 23, 2015

Toronto Star - Target failed Quebec too - January 26, 2015

Marketing Magazine - Why Target Missed the Mark - January 15, 2015

Marketing Magazine - DS+P win AOR status for Dulux ; Agency will work with Headspace, which is tasked with
strategy/creative for Quebec
- December 18, 2014

Journal de Montréal - 25 ans après Polytechnique: une campagne contre la violence, par le YWCA - November 27, 2014

Infopresse - Dénoncer la violence envers les femmes avec le YWCA - November 26, 2014

Canadian Business - How to adapt your business model and marketing for success in Quebec - October 22, 2014

Profit Guide - 5 Ways to Crack Quebec - September 30, 2014

Canadian Jeweller Magazine - Survey shows Quebec residents not as familiar with Target - September 2014

Marketing Magazine - Target faces loyalty challenges in Quebec - September 25, 2014

Retail Insider - Target Faces Unique Challenges in Quebec - September 23, 2014

Hardlines - Unique challenges for Target in Quebec - September 18, 2014

Toronto Star - Target faces different challenges in Quebec: Survey - September 17, 2014

Marketing Magazine - Quebec campaign for beach town grows awareness on a budget - August 11, 2014

eMarketer - Marketing in Quebec: Translation Is Not Enough - August 8, 2014

Marketing Magazine - Go RVing Canada hires DS+P and Headspace Marketing - April 16, 2014

eMarketer - In Canada, Social Media Usage Is a Tale of Two Languages - April 4, 2014

The Globe and Mail - Canadian brands ignoring francophones on social media: study - March 20, 2014

Marketing Magazine - How’s your conversational French on Facebook? - March 3, 2014

Les Affaires - Médias sociaux : les détaillants n'en font pas assez en français - March 21, 2014

The Globe and Mail - The freelancer stigma. How many is too many? - December 11, 2013

Marketing Magazine - Headspace says it knows what Québec consumers want - May 16, 2013

The Globe and Mail - Target take note: Quebec market tricky for outsiders - March 4, 2013

Media In Canada - Emergen-C kicks off “Kapow Time” - April 15, 2013

Canadian Grocer - In Quebec, the return of a contender - July 12, 2013

Media In Canada - The YMCA promotes its potential - August 27, 2013

The Montreal Gazette - High-stakes Marketing - April 20, 2013

The Globe and Mail - CBC’s French service name change to ‘Ici’ raises eyebrows in Ottawa - June 6, 2013

Canadian Business Magazine - Brands we trust: On a first-name basis - April 7, 2011

The Globe and Mail - Pepsi waves the fleur-de-lis in Quebec - June 6, 2009

top of page


To discuss how we might help you build your brands in Québec,
contact Éric Blais - President at 416.221.3770 ext 221.  email

For job enquiries or to offer your freelance services, email general@headspacemarketing.com.  email

To send us files confidentially, use Webcargo.

top of page